SEO or Search Engine Optimazation is the process fo changing the coding of webpages to gain a better raning in Search Engine Result pages. There are several steps along the way in this process, including:
Proper naming convention for the Search Engines
W3C Validation
Correct phrasing of page titles
Meta Tags
Relevant website copy to page titles
Including a robots.txt file
Sitemap creation
404 error handling pages
Website navigational structure
Even though this is a small list, there are several situation that have to be accounted when optimizing your website. A Senior Search Marketing Professional should determine the best approach to code your website in a Search Engine Friendly manner!
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